Introducing Grado - New Design Perspectives
by RJ Living | July 8, 2021
We are thrilled to introduce a new brand to the RJ Living offering, Grado Design.
Established in 2014, Grado enlists globally renowned designers to create forward thinking furniture pieces with out of the box inspirations. Grado means “angle” in Italian, a reminder for their them to always look at design from a fresh perspective.
Their designs pursue a refined and natural style, incorporating unique shapely elements into their pieces that ensure they stand out from the rest. This ethos to approach design from many perspectives has led to a stunning furniture range, featuring playful pieces with varied inspiration, ensuring there's always a story behind each piece.
This pursuit of excellence has translated to worldwide acclaim, with their products winning over 30 design awards, including Red-Dot Awards, Italy A’Design Awards and Chicago Good Design Awards.
At the centre of the Grado range is an unmatched upholstery offering. These designs reflect a playful yet inviting nature, and feature an array of unique fabrics that allow these pieces to take centre stage.
Grado believe that the home is like a mirror, reflecting its inhabitants' truest personality. The range is designed with this in mind, showing a versatility that few other brands do. Whether your space is refined and structured, or relaxed and needing an injection of texture, Grado has you covered.
Our Favourites from the Grado range
The Swell is named after “Kaiyuan Tonbao”, a round shaped currency used in the ancient Tang Dynasty which carries wishes of good luck. Its generous proportions ensure it is a statement in any space, while its gentle curvature and welcoming Boucle upholstery add an unmatched relaxed tone.
Despite its name, the Sheep Chair is no follower. Its fully timber construction is inspired by a forest camping trip, yet its gentle application of timber is one to behold. Its Plywood seat showcases its many layers, while seemingly floating above the rest of the frame.
The Puffy armchair is designed entirely by AI, a groundbreaking process by Grado which allows it to cater to what millions of people would want from an armchair. Its carefully crafted timber frame provides an elegant basis for comfortable cushioning you’ll love to relax in.